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Documents written by Marc Vandercammen (5) | is about Marc Vandercammen (20)

Recherche marketing

Books and book chapters

Marc Vandercammen et al. (1999)

Books and book chapters

L’émergence du marketing stratégique a créé de nouveaux besoins en matière de recherche marketing. Celle-ci intervient tout au long du processus marketing, de la création du produit à sa communication, de la commercialisation à la segmentation de la clientèle.`br /b Les défis qu’engendre la recherch...

Etudes de marchés / Marc Vandercammen

Articles

Marc Vandercammen

Articles

Marketing / Marc Vandercammen

Articles

Marc Vandercammen

Articles

La distribution / Marc Vandercammen, Nelly Jospin-Pernet

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Marc Vandercammen

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Marketing / Marc Vandercammen

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Marc Vandercammen

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Survey on furnished rentals by foreigners in short stay in Tunisia : The case of the metropolis of Tunis

Thesis

Tesnim Hamrouni (Dec 8, 2020)

Thesis

During the sixties, Tunisia specialized in welcoming foreigners in specific accommodation places, hotels or tourist areas. Today, we find other types of accommodation outside a hotel : what is the type of this accommodation and its foreign inhabiting ? How does it work?We followed a three-step metho...

Rôles prescrits, rôles joués

Articles

Marie Berthoud (Jun 15, 2020)

Articles

Since the end of the 1990s and following the health risks associated with food, school canteens have become a privileged field of intervention to increase children’s awareness of good eating habits. Based on an analysis of several info-communication campaigns in France, the article analyses how chil...

The law as a tool for the development of electronic commerce

Thesis

Corinne Bouthier (Oct 18, 2019)

Thesis

E-commerce is considered to be a source of economic growth. If it has developed thanks to the new information and communication technologies, a legal framework is nevertheless needed to promote its growth. Our study will seek, by considering the multiple sources of regulation, mainly European and na...

The right to terminate a contractual relationship of distribution

Thesis

Juanrong Wang (May 22, 2018)

Thesis

The existence of the right to terminate a contractual relationship of distribution isundeniable, even though the exercise of this right is limited by the theory of abuse, a case of fault-based liability. However, sometimes the supplier should pay an indemnity even though they terminate a distributio...

The right to terminate a contractual relationship of distribution

Thesis

Juanrong Wang (May 22, 2018)

Thesis

La marque et son univers

Books and book chapters

Michel Lepeu (Jan 1, 2018)

Books and book chapters

Aujourd’hui, tout est marque. Mais qu’est-ce qu’une marque ? Yaourt, voiture, appli, enseigne de grand magasin, multinationale, PME, université, musée, institution, région, pays, entrepreneur, consultant, personnage politique… aujourd’hui tout est marque : corporate, commerciale, territoriale, label...

Quantification method of greenhouse gases emission from the collective catering of Rennes and introduction of an assessment of accomplished progress as part of the sustainable food plan of the city of Rennes

Thesis

Camille Flament (Sep 15, 2017)

Thesis

In 2016 the city of Rennes launched her sustainable food project (SFP) that mentioned the desire to support a food system that contributes to the reduction of Greenhouse Gas emissions (GHGe). Thus the quantification of GHGe is a strategic issue. The aim of the study is to set a quantitative method t...

Territorial marketing and tourism development

Thesis

Mhmed Alsdai (Jan 14, 2017)

Thesis

Our research deals with the role of territorial marketing in the evaluation of tourism resources that drive tourism development. We foucus especially on the relationship between territorial marketing and the evaluation of the tourist heritage. The study of a case of comparison between Tripoli in Lib...

La fidélisation. Le cas du groupe de presse La Provence

Thesis

Mélanie Mottier (2016)

Thesis

Customer’s loyalty is an important point in the company’s marketing strategy. In an era where progress is important and where the purchasing behaviour is changing very fast, a company has to adapt itself and follow the consumer to keep him. This document focuses on the newspaper group La Provence wh...

Communication and entrepreneurship within the framework of sustainable development : study of the practices of the Annaba small business

Thesis

Lamia Moumene (Mar 23, 2013)

Thesis

This study deals with the question of entrepreneurship and communication within the framework of the sustainable development- the case of small business in Annaba city “Algeria”. It aims at identifying the opportunity and constraints in terms of knowledge, attitudes and behaviors which impede the en...

Enjeux et optimisation de la communication interne descendante à destination des managers

Thesis

Emilie Le Douaron (2013)

Thesis

Ce mémoire traite de la communication interne sous un angle assez opérationnel. La problématique étant : "l'optimisation de la communication interne descendante à destination des managers au regard des nouveaux enjeux de celle-ci et l'entreprise : quels leviers d'amélioration ?", il va donc s'agir d...

En quoi la gestion d'un réseau de prescripteurs influe-t-elle sur la stratégie marketing-mix d'une entreprise œuvrant sur le marché public ?

Thesis

Yannick Audigier (2013)

Thesis

Ce mémoire a pour objet d'analyser en quoi la présence d'un réseau de prescripteurs, sur un marché donné, influence la stratégie marketing-mix d'une entreprise présente sur ce marché. Nous avons choisi, pour cette étude, de nous concentrer sur le marché public et plus précisément sur le marché du mo...

L’intégration du théâtre forum et son prolongement audiovisuel dans le processus communicationnel interne de sensibilisation au développement durable et d’appropriation de cette notion chez les salariés d’une organisation

Articles

Franck Debos et al. (Jan 1, 2011)

Articles

Sustainable development is a central dimension in the management and communications of any organization. This article examines how employees appropriate this concept of sustainable development and how they build their commitment to this end. The results of our research action project involving a sam...

The pedagogical electronic devices conceived for the online tutoring of the face-to-face academic courses: the case of Lebanon

Thesis

Rima Malek (Sep 18, 2010)

Thesis

In higher education the integration of pedagogical electronic devices either as complement to the face-to-face education or as devices for online education is being in constant evolution which led to an important number of studies and publications in the field. Despite the fact that Lebanon was behi...

Le tourisme durable est-il un marché porteur pour un tour opérateur spécialisé comme Géo-Découverte ?

Articles

Nicolas Renard et al. (Sep 1, 2010)

Articles

Le marché du tourisme, pesant de plus de 500 milliards de USD et destiné à connaître encore une forte croissance, traverse actuellement une période de grands changements. Le développement d’internet a particulièrement transformé ce secteur en permettant une désintermédiation entre les fournisseurs d...