Elyette Roux

Discipline

Management (42) Communication sciences (4) Social Anthropology and ethnology (2) Sociology (1)

Type

Articles (40) Conferences and symposiums (8) Books and book chapters (8) Textual materials (1) Others (1)

Co-author

Date

Source

Keyword

Administration (42) administration (25) State, The (25) Political science (25) Management (25) Administrative law (25) Administration of estates (25) Administration (25) Luxury (19) Estado (17) Administration (17) administrative life (17) Publics (16) Consumers (12) Research (12) Analysis (12) Lujo (9) Standing (9) Luxe (9) Marketing (8) Marketing (8) Marketing (8) Marketing (8) research (7) analysis (7) Value (7) Research (7) Science (7) Ciencias (7) Consumidores (7)

Documents written by Elyette Roux (58) | is about Elyette Roux (0)

Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Mbaye Fall Diallo et al. (Nov 10, 2020)
A typology of the perceived risks in the context of consumer brand resistance
Marine Cambefort et al. (Aug 19, 2019)
A typology of the perceived risks in the context of consumer brand resistance
Marine Cambefort et al. (Aug 19, 2019)
The dark side of luxury, when negative emotions are felt by very wealthy consumers: an international comparison of China and Brazil
Virginie de Barnier et al. (2019)
In the mood for action: When negative program-induced mood improves the behavioral effectiveness of TV commercials
Eric Tafani et al.
Interventionist external agents make specific advice less demotivating
Jamel Khenfer et al.
When God's (not) needed: Spotlight on how belief in divine controlinfluences goal commitment
Jamel Khenfer et al.
When God's (not) needed: Spotlight on how belief in divine control influences goal commitment
Jamel Khenfer et al.
Values associated with luxury brand consumption and the role of gender
Elyette Roux et al.
Cross-gender extension potential of luxury brands: a semiotic analysis
Elyette Roux (2017)
Modelling consumer relationships with functional, emotional and symbolic brands
Jean Moulins et al.
Consumer–Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands
Aurélie Kessous et al.
The Divergent Effects of External Systems of Control on Early Stage Goal Pursuit
Jamel Khenfer et al. (Oct 23, 2014)
Nostalgie: de l'optique des consommateurs à celle des marques
Aurélie Kessous et al.
Trouble Setting Your Savings Goals? The Moderating Effect of Religious Belief on Goal Pursuit
Jamel Khenfer et al. (Jul 8, 2014)
Luxury consumers & luxury brand management in China
Mo Tingting et al.
Nostalgie : de l’optique des consommateurs à celle des marques
Aurélie Kessous et al. (2014)
Numéro spécial décisions marketing 2015. Luxe et marketing : Quoi de neuf ?
Elyette Roux (2014)
Numéro Spécial Décisions Marketing 2015. Luxe et Marketing : Quoi de neuf ?
Elyette Roux (2014)
A semiotic analysis of the extendibility of luxury brands
Elyette Roux (2014)
Aide-toi, le Ciel t'aidera : quand et comment les croyances religieuses affectent la poursuite du but du consommateur
Jamel Khenfer et al. (2014)
A semiotic analysis of the extendibility of luxury brands
Elyette Roux (2014)
A semiotic analysis of the extensibility of luxury brands
Elyette Roux (Apr 3, 2013)
Marques françaises de luxe : Effets de la délocalisation de la fabrication et du design sur les évaluations des clients.
Maxime Koromyslov et al. (2013)
Nostalgia, autobiographical memories and brand communication: a semiotic analysis
Aurélie Kessous et al. (2013)

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